Zecco launches app to let you trade stocks and view real-time stock data on Facebook – TechCrunch

When it comes to the public’s interaction with the stock market, the ability to trade stocks online has completely changed the game. With the abundance of financial information on the web, with a little research, more people than ever have joined in an activity once reserved for a broker-trader relationship. If you trade online, you may have used ETRADE or TD Ameritrade, or a host of other sites, or you may use Google Finance or Yahoo Finance to do your research. But, lately, we’ve seen the social trend hit online commerce, as it does so many other spaces – for better or for worse.

Last year, fast-growing online brokerage firm Zecco launched the first part with the aim of taking online trading into high gear: enabling online securities traders to trade any where on the web, whenever they feel so inspired. This took the form of Zap Trade, which was released in conjunction with StockTwits, the growing microblogging and social trading service, as a widget on the StockTwits site and as a Firefox add-on. The Zap Trade widget allows users to place trades from StockTwits or directly from the browser.

Today, live from TechCrunch Disrupt in New York, the parade of commerce where you want when you want continues, as Zecco launches the aptly named “Wall Street”, which the company says is the “first and only” Facebook app to offer real-time stock quotes, charts and community discussions on Facebook. And, my friends, not only that, but the Facebook app allows you to make stock trades directly from Facebook, using a compact trade ticket, without ever having to leave Facebook’s friendly confines.

In addition to allowing access to real-time stock market data and making transactions within the application, the Facebook integration gives amateur and expert traders the possibility to “like” a stock and thus stay Listen to the latest developments in the action, as well as see who is storing your friends’ likes. So that you can then publicly ridicule them on their Facebook page, or secretly buy those stocks as well. Additionally, the app lets you comment on a stock, participate in discussions, and share investment ideas with specific Facebook friends.

On stage today at Disrupt, Zecco CEO Michael Raneri allowed Erick Schonfeld to do what he says was the first-ever online stock trade on Facebook. ZOMG! The CEO introduced the Facebook app’s real-time quotes and charts, which you can see in the image on the left.

Beyond trading specific stocks, let’s say you want to research broader market trends, Zecco’s app not only allows you to get free quotes and charts on any number of stocks or ETFs, but also lists of the most active and most widely held stocks from the day before. , so you can see how risky or safe a stock is compared to others in the market. The app looks great and seems very easy to use. It may take some time for people to get used to the idea of ​​stock trading on Facebook, given that a lot of people tend not to use the social networking site for financial services, but I think It’s pretty good that stock trading and free market data finally came to Facebook – now I can stalk my ex-girlfriends and trade my ETFs all at once. Now that’s something worth writing about.

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